Planet Fuel started as an inspiration to create healthy organic juices for our three kids. It quickly evolved into something bigger as we realized a powerful vision. Our focus today is on building a sustainable, life-style brand that delivers organic, healthy products for teens and tweens. While there are lots of new natural products these days, most are designed for either adults or babies. We know that young people are increasingly looking for healthy options and deserve to have quality brands created for their unique values and interests.
We are a business with a social mission to promote environmental education and participate in efforts to protect our planet. In 2016, we established the Planet Fuel Charitable Fund (PFCF) to serve as the “giving arm” of our business. Funded through a combination of private donors and a portion of product sales, PFCF provides financial support to conservation groups working hard to protect wild places and wild animals around the world.
Our recently created Student Advisory Council is comprised of teenagers who help guide our PFCF funding decisions and help us stay connected to the consumers we hope to inspire. Through their hands-on participation we will help educate and empower the next generation of environmental stewards.
As consumers, we have tremendous influence on the food and beverage industry. We vote every day with our dollars. We hope to earn your vote by creating delicious and healthy products that are good for the body and the planet. By doing so, we can all fuel good about making positive social change.
Thank for your interest and support! As always, your comments and feedback are most welcomed.
Amy & Tom Barnouw, Founders